Who Are the Top Email Marketing Companies and How to Choose

Targeted marketing allows you to waste less emails and not lose existing subscribers by offering them merchandise irrelevant to their interests.

4. Gain feedback from your customers.

If visitors already have trust in your services, it is a good idea to survey them via emails. Through surveys, you can determine what you're doing right, and what you're doing wrong; through feedback, you can also determine what product the clients want next and why. Gathering customer feedback is irreplaceable if you want to keep existing customers and grow your customer base.

5. Use interactive marketing.

Although customers seldom expect promotional videos and/or graphics in their e-mails, interactive marketing grabs the customer's attention better than other advertising types, especially at the start of a campaign. You can even include games and quizzes in your e-mails. As you can see we'll need to define this down a little further before making a decision on which company to build your email list with.

Here is my opinion of what the most important features and email marketing company or email service provider should offer:

1. High Deliverability: This may very well be one of the most important features for a top company. You want your emails to get delivered every single time. Unfortunately all too often emails just don't get through the very strict spam filters of today's email programs and internet service providers. 6. Customer Support: No matter how great a company or product is if the support is terrible then it's all downhill from there. Test out your potential email companies support by using it. Call them, ask questions and make sure they will be there to support you when and if any issues arise.

Armed with these criteria you will now be able to easily identify who are the top email marketing companies.

Most segmentation analysis tests for email campaigns will show that the most of all the response you will ever get from a newly registered email name will come to you within the first 6-8 transmissions.

Strategic segmentation for your email list can help you make the most of this valuable information.

There are several ways you can strategically segment your email list: 1. New to file, new customers and leads 2. Source, online offline etc. 3. Recency of purchase 4. Number of emails already sent 5. How much money have they spent

All of these email list segmentation strategies have merit depending on your business model. The way an e-commerce site selling products in a shopping cart will approach customer segmentation strategy will differ from how a lead generation site will approach segmentation.

However, one type of segmentation is always a good bet... new to file email contacts. These folks can be buyers or leads but in both cases they justify a solid segmentation strategy.

New Customers Segmentation: New customer segments should not be simply pooled together with your 12 or 24 month buyer file. Remember, after about 8 transmissions these people are going to start tuning you out. And that's even if you are relevant and interesting. So, if you are going to get anything good out of your email promotions you better do it in the first 8 sends.

12m and 24 month buyer files often contain mostly one time buyers and customers who have not purchased for a long time.